I really loved and appreciated Monica Lewinsky’s segment on the Today Show this morning. Her new PSA for cyberbullying is sure to shock some American’s. The best part about the new ad is its interactive feature!
Anyone who enters their phone number will then be sent a link to see the video in an entirely different light by receiving a series of text messages as they watch it.
The announcement aims to remind people about the unseen anguish caused by online harassment, as well as the fact that you never know what someone else may be going through when they’re being cyberbullied.
The ad agency BBDO New York created the clip in collaboration with Lewinsky and her public relations firm, Dini von Mueffling Communications, to show the real-life consequences of online bullying.
Full story from the Today Show here.